This week I had to do a site visit to a Coffee House to do some research for a project I am working on. I had to watch how the customers and employees move through the space, how the layout and finishes work, and what kind of customers come in. I went to visit a Starbuck's on Sunday afternoon. There were a few customers that went through the drive-thru in the time I was there, but the majority of people came in to get their drinks. The customers would come in, go directly to the counter, order their drink, and then mill around looking at the various gift ideas since it is the Christmas season. There was a couple that came in and sat on the comfy chairs to chat while waiting for their drinks.
I noticed that there is a wide variety of people that come in to the store at any time. While I was there there was a young family with a child that came in, young couples, a young mother with a baby, and a student that set up a little study area complete with her laptop. There was also a small group of friends that came in together, an older woman, a mother and daughter, and an older man that possibly had come from church and sat down to read the Sunday paper. The vast majority of people came in, got their drink, and left.
Next week...Inspirational Design